The 10 Best Tools for Small Businesses

Anyone who has ever worked for a business or owns a small business is aware that the path to success and growth is not without its share of obstacles. One of the most impactful and difficult-to-navigate spaces for many is the world of tools and technology.

Experts estimate that small and medium-sized firms in the United States will spend close to $1.5 trillion on tech tools in 2023

But small company owners sometimes lack resources, particularly now that inflation is on the rise. Increasing your personnel, managing duties, and marketing are still top objectives, but in tough times, you might need to work harder with fewer resources.

At Humanagement, we are aware of the difficulties involved in running a small company. In this article, we’ll talk about the top recommended tools for small businesses to make their lives a little bit simpler.

If you’re searching for an all-in-one business solution, Humanagement’s robust software combines business management, human resources, and more on a single, convenient platform. Humanagement also works seamlessly with other tools you already use and love. Find out more now!


What are small business tools?

A software program or application that is used by businesses to carry out activities more successfully and efficiently is known as a business tool. These tools not only help businesses stay in touch with their staff and clients, but they also keep them competitive in the market.

The appropriate tool can help your team stay current and in control as trends and marketplaces change and evolve quickly in today’s digital environment.


10 Best Tools for Small Businesses

Making the most of what you have is important when time and resources are both limited. You can use the correct software and free tools for small businesses to make the most of your time without spending a fortune.

Which tools are the best for small business owners, then?


The Best HR Tools

One area of a business that needs a lot of monitoring and organization is human resources. The HR department has a lot to manage, including personnel data, paid time off, benefits packages, time tracking, and more.

Manual processes may take a lot of time, and they can also cost you in less obvious ways, like poor employee satisfaction or noncompliance.

The most time-consuming human resources procedures may be streamlined with the use of HR management solutions for small businesses, giving you more time for important tasks like creating a positive workplace culture.




At Humanagement, our goal is to assist you in managing your company and personnel. Our HR software streamlines and effectively manages tasks, including employee data administration, PTO tracking, and business and employee productivity monitoring.

When it comes to establishing your firm, supporting your staff, and fostering corporate values, our software serves as an extra set of hands. We support you with employee onboarding, quick access to your company’s policies, and performance monitoring using statistics.



JazzHR specializes in recruitment and applicant tracking software to assist you in identifying and selecting the most qualified applicants for your business. The software can assist you at every stage of the employment process, including finding the best candidates and setting up interviews and reports.


The Best Marketing Tools

Customers and clients must understand who you are and how you can assist them in solving their difficulties in order for your business to thrive. The essence of marketing is that.

Of course, the number of media platforms you may use to spread that message has multiplied with the growth of content marketing. It might be challenging to remember what you’re trying to say and who you’re trying to communicate with across email newsletters and social media postings.

That is, it’s challenging unless you have access to a toolbox of business tools.

The process of producing content may be automated, and marketing solutions can assist you in synchronizing all of your channels. Some also offer insights about the success of your marketing, allowing you to adjust your strategy to your intended audience.

The best part is that you don’t need to be an expert in marketing to use these useful small company tools. As content marketing is crucial for ROI, there are now a ton of beginner-friendly marketing tools available to keep you on track.

Here are the top tools we recommend for every small business:.



Canva is a design tool that lets users create their own designs for print and the web by dragging and dropping photos, text, and other elements. It’s one of the greatest free tools for small businesses that can assist both design novices and pros in generating flawless campaign visuals, posters, and banners in a matter of clicks.



Email marketing is the focus of the marketing automation platform MailChimp. Making the best selections for your company requires using tailored data, optimization tools, and AI, but the software also offers a ton of astute recommendations. Everyone may easily unlock the code to those valuable conversions thanks to the specialized platform.


Best Tools for Website Hosting

Without an effective website, it is impossible to carry out your marketing objectives. And you need a dependable web hosting platform to run a profitable website.
Web hosting is one of the most useful resources available for small businesses, and it entails paying a provider to store your website’s information. Hosts also provide server maintenance, software upgrades, and troubleshooting, so your site’s health is frequently taken care of for you.

It is critical to have the right small business tools to manage your website in order to provide excellent customer service. Any site delays or problems may cause visitors to visit your competitors.

So, with all of that in mind, who are the best of the best?



Bluehost is a hosting service that is ideal for small businesses and is especially useful for WordPress websites. It provides complete features (security, eCommerce, free site scripts, and so on) that are simple to use, as well as good customer support.
Bluehost’s hosting options are divided into five categories: shared, VPS (virtual private servers), dedicated, reseller, and WordPress hosting.



InMotion is another well-known hosting company that provides good security, support, and storage capacity. Moreover, if you need to create a website for your company, InMotion’s integrated website builder makes it simple.
This company provides six types of hosting: shared, VPS, dedicated, cloud, reseller, and WordPress.


Best Accounting Tools

To create a successful company, it is essential to keep track of important numbers like income and expenditures. Yet managing a business involves many factors, and manually keeping track of all those numbers encourages human error and possibly expensive blunders.

As the majority of small business owners lack accounting experience, managing financial tracking can be difficult. After all, you didn’t create your garden shop to keep track of inventory but rather to pursue your passion for gardening.

The top accounting solutions for small businesses (like the ones listed below) will help you keep more precise records while saving you time.



QuickBooks is a pioneer in accounting software for small businesses. The website provides accounting applications for small and medium-sized enterprises (SMEs). This software helps millions of business owners handle their books more efficiently and precisely than before.
QuickBooks tracks your incomings and outgoings automatically, doing all the laborious work for you. When your company expands and you have additional plates spinning, you may expand its capabilities to keep your well-oiled machine going.



Dubsado is a company management software platform that can assist you in keeping track of bills, contracts, appointments, and other tasks. They’ve structured their system so that juggling all those statistics and tasks becomes the simplest part of your work, rather than something you hate.


Best Tools for Productivity

To-do lists are helpful, but beyond a certain point, you start to feel overwhelmed by the amount of work that has to be done. Ironically, expanding a small firm is no easy task, and success requires cooperation from your whole workforce.
Even in the smallest teams, there are several moving components. Without the proper small company tools to assist, it can be difficult to keep track of who is doing what and when.

Even when your team grows and your capacity rises, project management solutions may assist you in maintaining everyone’s focus and timeliness. The finest systems can assist you in creating workflows for each project and promoting teamwork. By doing this, you may minimize bottlenecks and get your business going quickly.



Popular project management software Asana is great for small businesses and growing teams. You can manage your to-do lists, see tasks on Kanban boards, and keep track of project schedules with Asana.

Goal progression, calendar views, team workload management, and integrated time tracking are also provided to provide you with a bird’s-eye perspective of your company in one location.

You may link Asana with practically every other tool you use to run your business thanks to its more than one hundred integrations.



Trello is a Kanban-style productivity application for organizing and managing your to-do list. Users may arrange cards in lists and calendars in addition to boards for a different view.

You never have to be concerned about forgetting things because each card contains room for subtasks and checklists. Trello also includes automation tools to eliminate time-consuming operations and maintain processes.


What Tools Should You Use for Your Small Business?

While these recommendations are a good place to start, only you can determine which small business tools are right for your specific organization. You probably have a list of tasks in your company you’d like to solve or simplify, be it running payroll or assigning projects.

Part of growing as a business is discovering new challenges and finding solutions along the way.

So, how can you decide which tool is right to solve your top problems today and support your progress in the future?

Determine current challenges and which activities would solve those challenges.

Determine the challenges you will likely face within the next five years and which activities would solve those challenges.

Identify all of the stakeholders who need to weigh in on this decision.

Figure out their main concerns for a potential solution.

Research potential small business tools and compile a list.

Identify which features would best support the activities you identified and would solve your challenges.

Identify which features would address the concerns of each stakeholder.

Determine if each potential tool has the features necessary to solve your challenges and address stakeholder concerns.

You can also discover one on your own that helps your company in the way that you require. In any case, you can expand your business with the correct tactics and tools, even on a tight time and money budget.


Last updated on
March 10, 2023

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Mercy Omowa

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